Web Design for ROI: Turning Browsers into Buyers and Prospects into Leads
Author: Lance Loveday
This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics.
Look this: Public Opinion or Grover Cleveland
SQL, Third Edition (Visual QuickStart Guide Series)
Author: Chris Fehily
SQL is a standard interactive and programming language for querying and modifying data and managing databases. This task-based tutorial and reference guide takes the mystery out learning and applying SQL. After going over the relational database model and SQL syntax in the first few chapters, veteran author Chris Fehily immediately launches into the tasks that will get readers comfortable with SQL. In addition to covering all the SQL basics, this thoroughly updated reference contains a wealth of in-depth SQL knowledge and serves as an excellent reference for more experienced users.
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