Wikinomics: How Mass Collaboration Changes Everything
Author: Don Tapscott
In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale.
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaboratorsto form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
What People Are Saying
Tom Peters
I am very willing to proclaim that Wikinomics is undoubtedly the best picture so far of the new world of enterprise, collaboration, innovation, and value creation. This is a breathtaking piece of work.
Warren Bennis
Not only a superb book, but an essential one for anyone who wants to understand the major forces that will revolutionize the way organizations perform and the way they are led. (Warren Bennis, Professor of Management, Univ. of Southern California)
Eric Schmidt
Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book. (Eric Schmidt, CEO Google)
Ross Mayfield
I love this book. Mass collaboration is most disruptive development in business in a long time. Consider Wikinomics your survival kit. (Ross Mayfield, CEO, Socialtext)
Gordon Nixon
Wikinomics will help you understand the changes, why they should be good news for businesses, and how to win in this new world. (Gordon Nixon, CEO, Royal Bank of Canada)
A.G. Lafley
No company today, no matter how large or how global, can innovate fast enough or big enough by itself. Wikinomics reveals the next historic step - the art and science of mass collaboration where companies open up to the world. It is an important book. (A. G. Lafley, CEO, Procter & Gamble)
Eric Schmidt, CEO Google
Wikinomics heralds the biggest change in collaboration to date. Thanks to the Internet, masses of people outside the boundaries of traditional hierarchies can innovate to produce content, goods and services. In order to understand the opportunities this presents for companies, read this book.
Warren Bennis, distinguished professor of Management, University of Southern California and author, On Becoming a Leader
Not only a superb book, but an essential one for anyone who wants to understand the major forces that will revolutionize the way organizations perform and the way they are led.
Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide
Wikinomics illuminates the truth we are seeing in markets around the globe: the more you share, the more you win. Wikinomics sheds light on the many faces of business collaboration and presents a powerful new strategy for business leaders in a world where customers, employees, and low-cost producers are seizing control.
Tony Scott, senior vice president and chief information officer, The Walt Disney Company
A MapQuest-like guide to the emerging business-to-consumer relationship. This book should be invaluable to any manager—helping us chart our way in an increasingly digital world.
Noel Tichy, professor, University of Michigan and author of Cycle of Leadership
Knowledge creation happens in social networks where people learn and teach each other. Wikinomics shows where this phenomenon is headed when turbo charged to engage the ideas and energy of customers, suppliers, and producers in mass collaboration. It's a must read for those who want a map of where the world is headed.
Klaus Schwab, founder and executive chairman, World Economic Forum
A deeply profound and hopeful book. Wikinomics provides compelling evidence that the emerging ‘creative commons’ can be a boon, not a threat to business. Every CEO should read this book and heed its wise counsel if they want to succeed in emerging global economy.
John Chambers, president and CEO Cisco Systems
Wikinomics captures and explains the essential nature of the next generation of the Internet—how collaboration and communication technologies are democratizing the creation of value. An insightful and engaging book.
Table of Contents:
Subtitles 5
1 Wikinomics 7
2 The Perfect Storm 34
3 The Peer Pioneers 65
4 Ideagoras 97
5 The Prosumers 124
6 The New Alexandrians 151
7 Platforms for Participation 183
8 The Global Plant Floor 213
9 The Wiki Workplace 239
10 Collaborative Minds 268
11 Enterprise 2.0 288
Acknowledgments 317
Notes 321
Index 341
Pro C# 2008 and the .NET 3.5 Platform, Fourth Edition
Author: Andrew Troelsen
Released at the Microsoft Tech-Ed conference in Atlanta, Georgia, back in 2001, the first edition of this book coincided with the beta .NET platform and, in many ways, the manuscript was in beta too. Its fresh approach won a place as a 2002 Jolt Award finalist, and it won the 2003 Referenceware Excellence Award in the programming book category. Following the successful earlier editions, author Andrew Troelsen is pleased to announce completion of the fourth edition of his acclaimed book:
“Over the years that I’ve spent working with the common language runtime (CLR), I’ve gained a deeper understanding of the .NET platform and the subtleties of the C# programming language. I’m happy to say that this fourth edition of Pro C# 2008 and the .NET 3.5 platform is as close to a ‘final release’ as I’ve come yet!”
Whether you’re moving to .NET for the first time or you’re already writing applications on .NET 2.0 or .NET 3.0, Pro C# 2008 and the .NET 3.5 Platform, Fourth Edition will provide you with a solid grounding in this new technology and serve as a comprehensive reference throughout your coding career:
- Explore five new chapters of content—including the grammar of the common intermediate language (CIL), .NET generics, and object serialization services.
- Discover all the new .NET 3.5 features—nullable types, delegate covariance, ASP.NET 2.0 master pages, the new Windows Forms &lquo;Strip” controls, and much more.
- Get a professional foothold—targeted to appeal to experienced software professionals and/or graduate students of computer science (sodon’t expect three chapters on iteration or decision constructs!).
- Gain a rock-solid foundation in programming using C#.
- Get comfortable with all the core aspects of the .NET platform—including assemblies, remoting, Windows Forms, Web Forms, ADO.NET, XML web services, and much more.
Once you’ve digested the information contained in the 25 chapters of this 1000+ page book, you'll be ready to apply this knowledge to your specific programming assignments and well equipped to explore the .NET universe on your own.
What you’ll learn
- Everything you need to put .NET 3.5 and C# 2008 to use in your professional work--before anyone else!
- Insights and techniques from the author's experience since .NET 1.0
- Complete coverage of .NET 3.5—WPF, WCF, and WF
Who is this book for?
Anyone with some software development experience interested in the new .NET 3.5 Platformand the C# language. Whether you’re moving to .NET for the first time or you're already writing applications on .NET 2.0 or .NET 3.0, this book will provide you with a solid grounding in this new technology and serve as a comprehensive reference throughout your coding career.
About the Apress Pro Series
The Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder.
You have gotten the job, now you need to hone your skills in these tough competitive times. The Apress Pro series expands your skills and expertise in exactly the areas you need. Master the content of a Pro book, and you will always be able to get the job done in a professional development project. Written by experts in their field, Pro series books from Apress give you the hard-won solutions to problems you will face in your professional programming career.
Related Titles from Apress
- Pro VB 2008 and the .NET 3.5 Platform, Third Edition
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