Design to Sell Using Microsoft Publisher to Inform, Motivate and Persuade: Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces
Author: Roger C Parker
Not a designer? Don't have a big marketing budget? Now you can design effective marketing materials yourself with this guide written by best-selling author and design expert Roger C. Parker. This one-stop guide to marketing gives you the basics for creating effective messages and step-by-step instruction for using Publisher 2003 to design compelling, easy-to-read marketing materials that deliver your message successfully.
Even if you're not a designer or you have no marketing experience, you'll get expert advice and learn how to:
- Develop a market empathy, think like your market, and solve their problems using their language
- Format your message so it's attractive and easy to read-by taking a crash course in graphic design
- Save time and money by using Publisher to create several different types of effective marketing pieces-including postcards to promote your business and newsletters that keep you in touch with your customers
- Use techniques for quickly harnessing powerful Publisher capabilities
- Do it right from the start and avoid common pitfalls and design mistakes
Each chapter includes an interactive exercise as well as review questions with answers on the author's companion Web site. Also on the Web site are downloadable worksheets and templates, more illustrations of the projects in the book, additional before-and-after project makeovers, and other resources.
Look this: Women in Medieval English Society or Innovation New Technologies
Visio 2007 Bible
Author: Bonnie Biafor
Whether you’re designing a network, a business plan, or an office building, Visio 2007 can transform your vision into sophisticated diagrams and drawings and this comprehensive reference shows you how. You’ll discover how to use Visio for IT, architecture, engineering, and business projects; explore the new features of Visio 2007; learn to publish Visio diagrams to the Web; and much more. If you want to develop your skills in Visio, this is the book you need to succeed.
Table of Contents:
Acknowledgments.Introduction.
Part I: Understanding Visio Fundamentals.
Chapter 1: Getting Started with Visio.
Chapter 2: Getting Started with Drawings.
Chapter 3: Working with Visio Files.
Chapter 4: Working with Shapes.
Chapter 5: Connecting Shapes.
Chapter 6: Working with Text.
Chapter 7: Enhancing Diagram Appearance with Formatting.
Part II: Integrating Visio Drawings.
Chapter 8: Inserting, Linking, and Embedding Objects.
Chapter 9: Importing, Exporting, and Publishing to the Web.
Chapter 10: Linking Shapes with Data.
Part III: Using Visio for Office Productivity.
Chapter 11: Collaborating with Others.
Chapter 12: Building Block Diagrams.
Chapter 13: Constructing Charts and Graphs.
Chapter 14: Working with Organization Charts.
Chapter 15: Building Visio Flowcharts.
Chapter 16: Documenting Processes, Workflows, and Data Flows.
Chapter 17: Scheduling Projects with Visio.
Chapter 18: Documenting Brainstorming Sessions.
Chapter 19: Analyzing Results with PivotDiagrams.
Part IV: Using Visio in Information Technology.
Chapter 20: Modeling and Documenting Databases.
Chapter 21: Building UML Models.
Chapter 22: Building Software Development Diagrams.
Chapter 23: Mapping Web Sites.
Chapter 24: Creating Network Diagrams.
Part V: Using Visio for Architecture and Engineering.
Chapter 25: Working with Scaled Drawings.
Chapter 26: Creating and Managing Scaled Drawings.
Chapter 27: Laying Out Architectural and Engineering Plans.
Chapter 28: Planning Space and Managing Facilities.
Chapter 29: Integrating CAD and Visio.
Chapter 30: Working with Engineering Drawings.
Part VI: Customizing Stencils, Templates, and Shapes.
Chapter 31: Creating and Customizing Templates.
Chapter 32: Creating and Customizing Stencils.
Chapter 33: Creating and Customizing Shapes.
Chapter 34: Customizing Shapes Using ShapeSheets.
Chapter 35: Formatting with Styles.
Chapter 36: Customizing Toolbars and Menus.
Chapter 37: Automating Visio.
Part VII: Quick Reference.
Chapter 38: Installing Visio 2007.
Chapter 39: Visio Help Resources.
Chapter 40: Additional Resources for Templates and Stencils.
Chapter 41: Keyboard Shortcuts.
Chapter 42: Template and Stencil Reference.
Index.
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