Customer Data Integration or Curriculum Webs

Customer Data Integration: Reaching a Single Version of the Truth

Author: Don Peppers

"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI."
-Philip Kotler, S. C. Johnson

Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University

"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been."
-Jack Trout, author, Differentiate or Die

"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way."

-Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business

Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business andtechnicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.

Interesting textbook: Access Denied or Programming the Microsoft Windows Driver Model Second Edition

Curriculum Webs: Weaving the Web into Teaching and Learning

Author: Craig Cunningham

Curriculum Webs helps educators, curriculum developers, and teachers build and use the World Wide Web as a central resource to facilitate learning. A curriculum web is a Web page or web site designed to support a unit of curriculum. This text describes the process of building curriculum webs from the early planning stages through design of the Web pages, using the finished product in classrooms, reflecting on the results, and revising for further use. Readers will see how successful Web-based curricula can be developed based on the stages of curriculum development and the needs of learners.

Table of Contents:

Ch. 1	Planning curriculum for the Web	1
Ch. 2	Creating a simple curriculum Web	20
Ch. 3	Identifying curriculum goals	35
Ch. 4	Laying out an effective Web page	70
Ch. 5	Choosing learning activities	92
Ch. 6	Planning instruction and assessment	116
Ch. 7	Gathering Web-based resources	136
Ch. 8	Designing an effective Web site	163
Ch. 9	Using multimedia	179
Ch. 10	Constructing interactivity	196
Ch. 11	Evaluating and maintaining curriculum Webs	222
Ch. 12	Teaching with curriculum Webs	233
App	An overview of Web technologies	249