Learning to Fly or Amazoncom

Learning to Fly: Practical Lessons from Some of the World's Leading Knowledge Companies

Author: Chris Collison

Today, no one is, nor can be, an expert in everything. In every challenge, it is easy to feel that you don't know enough to keep up with the accelerating pace of change inside our organisations, let alone the world outside. Start with the assumption that somebody somewhere has already done what you are trying to do. How can you find out whom, and learn from them? Learning to Fly shows exactly how to put knowledge management theory into practice, sharing the tools used and the experience and insights gained by two leading practitioners.

Completely updated for the second edition, Learning to Fly shares the authors’ experiences from BP and other leading knowledge organisations.and incorporates new material on implementation and best practice, including a CD-ROM with KM tools and exercises.

“Chris Collison and Geoff Parcell show how new ideas and tools are making working and learning inseparable.” Peter Senge.

Interesting textbook: Nuts or Juices

Amazon.com: Get Big Fast

Author: Robert Spector

In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce."

Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.

Publishers Weekly

Amazon.com founder and CEO Jeff Bezos declined to be interviewed for this book, relates Spector, a journalist who has written for USA Today and UPI. But Bezos had nothing to fear. Spector has taken an extremely benign look at the so-called e-commerce success story, beginning with Bezos's career as an investment banker, passing through Amazon.com's early days in a dingy warehouse, the search for investor dollars, the company's transformation from a virtual to a physical entity, skirmishes in the marketplaces and the courts and, finally, the improbable expansion into other products (besides books) and countries. Sometimes chronological, sometimes topical, this comprehensive overview is filled with interesting trivia (e.g., the company initially protected itself against credit card theft by walking a floppy disk from one PC to another instead of transmitting information over the Net). Unfortunately, Spector writes with a glibness that leaves the reader wondering exactly what he means: "Setting about to run a corporate culture from the ground up, Bezos focused on hiring the absolute best people he could find." In other cases, he starts down a promising road but never brings us to the end; for example, he writes that "in reality, in the quest to get big fast, the seemingly mild-mannered Bezos is a fierce, take-no-prisoners competitor," and proceeds to fuzzily document how Amazon gets closer to the consumer. Those looking for a quick primer on the growth of one of the world's most famous dot-coms will find this useful. Readers looking for a journalistically penetrating account, readers will be better served by the business press. (Apr) Copyright 2000 Cahners Business Information.|

Table of Contents:

	Acknowledgments
	Preface
	Introduction
Ch. 1	Who Is Jeffrey Bezos?	1
Ch. 2	I'll Take Manhattan	12
Ch. 3	Seattle	33
Ch. 4	Garage In, Garage Out	47
Ch. 5	Out to Launch	64
Ch. 6	Get Big Fast	84
Ch. 7	Raise the Bar	105
Ch. 8	"Anal-Retentive" About Customer Service	126
Ch. 9	Toast of the Town ... or Amazon.toast?	158
Ch. 10	Poster Child for Internet Commerce	179
Ch. 11	Get Bigger Faster	207
	Notes	237
	Index	247