Building Online Stores with osCommerce or Publish and Prosper

Building Online Stores with osCommerce: Beginner Edition

Author: David Mercer

Building Online Stores with osCommerce: Beginner Edition will teach you how to build and maintain a working e-commerce Website using osCommerce. You will learn all the information required to set up, modify and maintain your own online store.

It is often hard to find well presented, clear, and helpful information regarding the many settings and complications associated with running an osCommerce store. This book is a boon for those who want to learn how to do things for themselves.

The book's business oriented approach focuses on using osCommerce to meet your business goals and requirements.

You will also learn how to get the most from the osCommerce community, and see how the open source nature of osCommerce can bring great benefits to the quality of your site.

By the end of this book, you will be confident in running your own store and possess enough know how to establish a strong online business.
There is a Professional Edition of this title available ISBN 1904811140

Book about: Stretching Basics or The Doctors Book of Home Remedies for Men

Publish and Prosper: Blogging for Your Business

Author: D L Byron

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Table of Contents:

1	Meet the blogs	1
2	Determining your focus	21
3	How much blog - and how often?	43
4	Designing for readers	57
5	Tools and implementation	83
6	Writing your blog	111
7	Launching your blog and getting noticed	131
8	Monitoring and managing your blog	149
9	Beyond blogging	165