Scam-Proof Your Life: 377 Smart Ways to Protect You and Your Family from Rip-Offs, Bogus Deals, and Other Consumer Headaches
Author: Sid Kirchheimer
Get inside information from those in the know on how to protect your money, your rights, and your health—with the most complete, practical, and easy-to-follow collection of consumer wisdom ever assembled.
In this essential action guide by dogged consumer reporter Sid Kirchheimer, more than 100 leading experts reveal smart and specific tips, techniques, and tactics that anyone can use to avoid being victimized—financially, physically, or emotionally. Car salesmen disclose secret strategies to save you thousands of dollars on your next vehicle purchase. Repairmen divulge the tricks of their trades … and disclose the advice you'll need to get superior service at an honest price. Con men and crooks offer defensive directives to deprive thieves of your money, your possessions, and your identity.
Kirchheimer gets the experts to cough up everyday counsel as well. Doctors share simple steps you can take today to guard against medical errors and lower your health-care costs. Attorneys tell how to protect yourself in a courtroom and in daily life. Industry insiders and consumer advocates detail when, where, and how to get the most for your time and money: They expose all sorts of stealthy solutions for saving when you buy a home or apply for a mortgage, telephone service, or a credit card. They even tell you how to save big on travel arrangements, and how to secure a college scholarship for less-than-Dean's List students!
Scam-Proof Your Life is the latest work by award-winning consumer crusader Sid Kirchheimer, who writes the popular "Scam Alert" column in The AARP Bulletin—the nation's most widely circulated newspaper. Kirchheimer is the author of The Doctors Book of Home Remedies II (2 million copies sold), Never Pay Retail, and other critically acclaimed books devoted to empowering ordinary people to protect their money, time, health, and security.
Publishers Weekly
The "Scam-Alert" columnist from the AARP newsletter, Kirchheimer has authored or edited 12-plus Ralph Nader-like salvos aimed at taking out consumer-directed fraud. Kirchheimer interviewed "nearly 100 reformed scammers" for this compendium of recent bilking schemes and corner-cuttings. His advice covers most major mid-life expenses, from buying a new car to buying a home to paying for college to booking a cruise. Chapters on credit cards and identity-theft go into greater depth than most coverage these issues usually get in similar books. Three chapters on healthcare go into detail on everything from drug pricing to malpractice. A final "Roundup of Common Scams" (including the infamous "Nigerian Letter" and cyber "phishing" scams) will leave readers well-informed, and perhaps slightly paranoid. Most helpful is the careful, practical way in which Kirchheimer walks readers through such tasks as reading a phone bill, where to go to find eldercare, or to whom they can complain about shady financial dealings. Copyright © 1997-2005 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Library Journal
Consumer reporter Kirchheimer, who writes the "Scam Alert" column for the AARP [American Association of Retired Persons] Bulletin, here aims to help consumers avoid swindles, ripoffs, and the costly mistakes of service providers. In three main sections that coach readers on protecting money, health, and rights, Kirchheimer combines common sense with insider tips. He details the 12 most prevalent scams, including pyramid schemes, advance-fee loans, and foreign lotteries, and advises on everything from choosing a mortgage to avoiding pickpockets, fighting germs, battling an unfair job termination, and contesting a traffic ticket. The text is enhanced with graphics that highlight tips, resources, special warnings, and definitions. The author consulted numerous experts on his many topics, including people from both sides of the fence, e.g., he offers advice from car salesmen and repairmen on how to pay less and from consumer and healthcare advocates on getting the most for your money. He supports this information with both direct quotes and a "Panel of Experts" section that provides background, publications, and web links. Because the text covers more than just scams, it is broader in scope than Duane Swierczynski's The Complete Idiot's Guide to Frauds, Scams and Cons and is recommended for most public libraries.-Joan Pedzich, Harris Beach PLLC, Rochester, NY Copyright 2006 Reed Business Information.
Look this: Crazy Makers or The Feel Good Guide to Fibromyalgia and Chronic Fatique Syndrome
The Complete Guide to Google Advertising: Including Tips, Tricks, and Strategies to Create a Winning Advertising Plan
Author: Bruce C Brown
Are you one of the many that think Google is simply a search engine? Yes, it is true that Google is the most popular search engine on the Web today. People use Google and its related partner sites to find what they are looking for more than 275 million times a day. Consider that these consumers are looking for your products and services. There are tremendous opportunities and money to be made on the Internet using Google.
Google has created numerous marketing and advertising products that are fast and easy to implement for your business, including AdSense, AdWords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs. You will learn the secrets of working with Google - without making costly mistakes. This book is an absolute must have for anyone that wants to succeed by advertising on Google. No stone is left unturned in teaching you the ins and outs of how to use all the Google advertising and marketing tools. You will instantly start producing results and profits.
In addition to the extensive research, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful Google advertising experts. This book contains their secrets and success stories. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement effective Google marketing campaigns and earn enormous profits, then this book is for you.
Table of Contents:
Foreword 12Introduction 15
Who Is This Book For? 16
How This Book Is Organized 17
History of Google & Online Advertising 17
Developing an Online Marketing Plan 17
How to Generate Web Site Traffic With (and Without) Google 17
Introduction to Pay-Per-Click Advertising 18
Using Google AdWords 18
How to Choose Effective Keywords and Key Phrases and Budget for a Pay-Per-Click Advertising Campaign 18
Increase Profits with Google Adsense 18
How to Identify and Combat Fraud with Google AdWords 19
Optimize Your Web Site for Google Search Engine 19
Google Base and Froogle 19
Pay-Per-Click Case Studies 19
Advice from Google Industry Experts 20
Recommended Reference Library 20
Glossary 20
What You Will Learn 20
History of Google & Online Advertising 23
Development of Online Marketing 24
Internet Marketing 25
Internet Advertising 27
Types of Online Advertisements 27
Understanding Banner Advertising 28
UnderstandingStatic Versus Dynamic 30
Developing an Online Marketing Plan 35
Performing a Market Analysis 36
Establishing Business Objectives 39
Establishing Marketing Strategies 41
How to Generate Web Site Traffic with and Without Google 45
How to Create Media Exposure and Drive Customers to Your Web Site 46
Gaining the Trust of Clients 49
Increasing Your Public Profile 50
Web Site Essentials 51
Using Press Releases to Generate Web Site Traffic 52
Establish a Web site Privacy Policy 54
Establish an "About Us" Page 55
Establish a Testimonials Page 55
Establish a Money-back Guarantee 56
Establish a Feedback Page 56
Establish a Copyright Page 57
Proven Techniques for Generating Web Site Traffic 57
Introduction to Pay-Per-Click Advertising 61
Pay-Per-Click Advertising Walkthrough 63
Google AdWords Pay-Per-Click Benefits 64
Cost of Pay-Per-Click Advertising 69
Using Google Adwords 71
What Is Google AdWords? 72
Where Will My Google AdWords Advertisement Appear? 73
How Are Google AdWords Ranked? 74
How Much will Google AdWords cost? 75
Establishing and Managing Your Google Account 76
The Google Traffic Estimator 78
Google AdWords Campaign Setup 80
The Google Campaign Summary 89
Editing Your Campaign Settings 93
Google AdWords Reports 96
Google AdWords Site Exclusion 97
Google AdWords Ads Diagnostic Tool 97
Tips, Tricks, and Secrets for Google AdWords Pay-Per-Click Advertising 99
Practical Advice for Managing Your Google AdWords Account 102
How to Choose Effective Keywords & Key Phrases 105
Google AdWords Common Terms 108
Keyword Research Tools 108
How to Develop Keywords 111
Tips and Tricks When Developing Keywords or Key Phrases 116
How to Establish a Budget for Your Pay-Per-Click Campaign 117
Pay-Per-Click Budget Planning 119
Measuring Return on Investment 119
Negative Campaign Keywords 120
Increase Profits with Google Adsense 121
How to Set Up Your Google AdSense Campaign 123
Google AdSense Program Policies 126
Webmaster Guidelines 126
Setting Up Google AdSense on Your Web Site 127
How to Set Up Your Google Referrals 131
Hints and Tips for Maximizing Google AdSense on Your Web Site 132
How to Identify & Combat Pay-Per-Click Fraud 137
What Is Fraud in Relation to PPC Marketing? 138
Tips and Suggestions to Combat Fraud 140
Available Fraud Protection Options 151
Optimize Your Web Site for Search Engines 155
Crawler-Based Search Engines 155
Human-Powered Search Directories 156
Hybrid or Mixed Search Engines 156
Google Webmaster Guidelines 157
Webmaster Guidelines 158
Design, Content, and Technical Guidelines 158
Design and Content Guidelines 158
Technical Guidelines 159
Quality Guidelines 160
Quality Guidelines - Basic Principles 161
Quality Guidelines - Specific Guidelines 162
Google Webmaster Tools 163
Other Google Search Engine Optimization Resources 167
Search Engine Optimization Techniques 168
Meta Tag Definition and Implementation 170
Basic Layout of a Standard HTML Web Page 171
The Title Tag 172
The Description Tag 172
The Keywords Tag 174
The Robots Tag 175
Other Meta Tags 175
ALT Tags 176
Optimization of Web Page Content 177
Optimize Your Web Site 178
Web Design Optimization 181
Establish Links with Reputable Web Sites 181
How to Establish a Reciprocal Link Program (Backlinks) 182
Using a Search Engine Optimization Company 182
Search Engine Registration 185
Submitting to Human-Powered Search Directories 186
Submitting to Crawler Search Engines 187
Using Search Engine Submission Software 187
Paying for Search Engine Submissions 188
Free Web Site Search Engine Submission Sites 188
Additional Free Web Site Optimization Tools 189
Web Site Design and Optimization Tools 190
Google Base & Froogle 193
Google Base 193
Froogle 195
How to Use Google Base 196
Summary 201
Top Eight Reasons to Follow the Guidelines in This Book 202
Google Pay-Per-Click Marketing & Seo Case Studies 205
Hints, Tips, & Advice from the Experts Who Do It Everyday 221
Recommended Google & Seo Library 253
Author Dedication & Biography 259
Glossary 261
Index 281
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